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May 21, 2024

Gemfields and Net-A-Porter launch capsule jewellery collections to conserve African elephants

International conservation charity Space for Giants, in partnership with Gemfields and Net-A-Porter, has launched Walk for Giants, a fundraising and awareness campaign for African wildlife conservation.
The campaign, which starts today, includes two capsule collections. Gemfields’ Walk for Giants capsule collection features the brand’s Zambian emeralds and Mozambican rubies set in 44 pieces by 12 brand partners.
These include jewellers such as AYA, Backes & Strauss, Bina Goenka, Fabergé, Fehmida Lakhany, Francis de Lara, GFG Jewelry by Nilufer, Margery Hirschey, Sandy Leong, VAK Fine Jewels, Valani Atelier and Zoe & Morgan. The jewellery designs, too, are centred around Africa and its wildlife.

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Fehmida Lakhany x Gemfields x WFG, Ruby encrusted Butterfly earrings
Ruby encrusted Butterfly earrings, Fehmida Lakhany x Gemfields x WFG
Net-A-Porter’s 15 capsule collections focus on sustainable and functional garments from top brands such as Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille and Ole Lynggaard Copenhagen in collaboration with Gemfields as well as emerging designers such as Hereu, Fisch and Bassike.
Given the current situation in which travel and tourism have been greatly impacted, wildlife and natural habitats are even more vulnerable to exploitation.
Proceeds from these capsule collections will bring critical support to protect Africa’s elephants and their natural habitat.
wildlife conservation in Africa
Source: Space for Giants/ Instagram
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Walk for Giants brilliantly amplifies that conserving existing natural landscapes is not just critical for the future of humanity but is also the best economic deal around. Nature-based businesses bring jobs. Buy from local suppliers, pay taxes and build national economies. But the natural assets these enterprises rely on – including Africa’s last populations of megafauna – are under grave risk. We must protect them now, so they can continue to deliver their value, forever. We are excited that Gemfields and NET-A-PORTER have chosen to use their influence to bring much-needed attention and funds to this cause,” said Dr Max Graham, Founder and CEO of Space for Giants.
Backes and Strauss x Gemfields x WFG, The Green elephant
The Green elephant, Backes and Strauss x Gemfields x WFG
The jewellery collection will be available on and the garments on, respectively from August 17.
The project will culminate in an immersive conservation journey along an ancient elephant migration corridor, with some of the world’s most influential individuals, to raise awareness and funding for the protection of Africa’s iconic wildlife and the critical natural ecosystems that they depend on.

Kannav Chaudhary


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