The lines between luxury fashion and streetwear have blurred in recent times, going from a “sub-culture” to having most major haute-couture houses adapting its style. Streetwear has come a long way, having a major impact on the industry of “luxury fashion.” While identifying these new trends we have made a list of our favourite 10 luxury streetwear brands.
1. GOLF WANG
The brand of Grammy Winning artist, Tyler the Creator, GOLF WANG started when he and his rap crew Odd Future started getting famous for their progressive music. We learn more about Tyler and his creative-process in a 2016 Hollywood Reporter interview, where his co-designer Phil Toselli said, “He just has wild ideas that he taught himself to make into reality. He’s very rapid-fire, bouncing off walls and hyper as shit. It just works.” The brand has collaborated with Vans, Converse and also the French sportswear brand, Lacoste.
Former creative director of Supreme, Brendon Babenzien, founded the brand Noah in 2015. His differentiated thinking is highlighted in his piece with Vice, “We’re not trying to push tons of crap. If it appeals to you, buy it. But if you’re buying it because VICE says it’s cool, don’t.” The brand is influenced by the sub-cultures of surf, skate and music. With a solid focus on sustainability, Babenzien sources materials and manufactures from countries with fair environmental and labour laws.
3. Aimé Leon Dore
Launched by Teddy Santis, the brand is influenced mainly by hip-hop and basketball. It focuses on “simplicity and powerful design”. ADL‘s aesthetic is best described as “unique” supported by a Vogue interview that explains how the designer “understands the power of anonymity” and that “he is making his own rules in the world of fashion.”
Jay Jalal is a 26-year-old artist who has started his brand in 2019. In an interview with Homegrown, he said, “I want people to feel completely different and new when they wear my clothes. But they need to be confident to pull it off, otherwise, it’ll show.”
While blowing up on Instagram, some of the brand’s outfits have been spotted on renowned celebrities like Ranveer Singh and Diljit Dosanjh.
Kith is a streetwear brand launched in 2011 by Ronnie Fieg, which initially only started as a hub for men’s sneakers. Later going on to add clothing for men and women. They have had various limited-edition collaborations with brands like Versace, Nike, Adidas, Tommy Hilfiger and New Balance, to name a few.
London-based designer Samuel Ross started the brand A-Cold-Wall* in 2015. Currently working as the consultant for one of Vuitton’s creative directors Virgil Abloh, the designer has come a long way. His apparel in stores is displayed alongside films, music and decorations. The reasoning behind it is explained in an early 2019 interview with British GQ where he says, “The millennial generation and the generation beneath us and also those above haven’t had the opportunity to have a sensory-led experience in retail or fashion.” After collaborating with Oakley, Diesel, Converse and Nike, the designer claims that he is “just learning how to get better at making clothes brilliant.”
Representing Indian fashion in the streetwear game is Delhiwear. This brand is the brainchild of Harkrishan Singh Alag and Tarandeep Singh, forming its roots in Delhi. As per their website, they aim to “promote the gap between influenced culture & unique/native story which India was ready to offer.”
8. Heron Preston
Heron Preston is a fashion designer who has worked with the likes of Virgil Abloh’s Off-White, Kanye West and Nike. He kicked off his fashion label in 2016. The brand is known for its funky graphics, featuring his signature bright orange branding and off-centre motifs. They also aim to be environmentally socially consciousness on and off the runway and, Heron claimed in an interview with SSENSE, that all designers have the “power to inspire change.”
9. Brain Dead
Launched by Kyle Ng in 2014, Brain Dead is a unique streetwear brand. It is a collective of artists and designers from around the world who draw inspiration from post-punk, comics, underground and skateboarding. Kyle, in an interview with HYPEBEAST, also said that their aesthetic is “fluid” and their t-shirts are “how we talk to the world.”
10. Cav Empt
Cav Empt, based in Japan and founded by Sk8thing, former graphic designer for BAPE, and, creative director, Toby Feltwell. The founders intend on keeping their brand low-key and selling only through retailers of their choice because their main purpose, as explained by Toby in a GQ interview, was that they “worked together before, and just enjoyed working together and wanted to make sure that we could continue to work together.”