This week’s launches highlight defining directions for premium spirits. Brands are moving beyond product led marketing towards larger narratives built around conservation, craftsmanship and cultural identity. Whether protecting India’s wildlife, bottling childhood memories of Mysore or collecting international awards, luxury spirits today are selling stories every bit as much as they are selling whisky and […]
Cocktail presentation, packaging and botanicals are redefining gin as the most expressive spirit of the moment, where visual storytelling shapes not only Read More
From Himalayan juniper to cold vacuum distillation, a new generation of brands are redefining the true nature of Indian gin. Distillers are Read More
For more than five decades, Range Rover has been synonymous with commanding SUVs that are in their own league. Now, in one Read More
My first introduction to tequila was when I downed four shots at my 18th birthday. The memory was a blur, and all Read More
Rohit Saraf has become the internet’s favourite boy-next-door, but behind the charm is someone whose approach to grooming is anything but Read More
By: Geetika Sachdev For years, gin was the category that changed how urban India drank. Long before agave spirits and craft rum Read More
Fifty years ago, BMW Art Car began with an unusual meeting point between motorsport, engineering, design, and contemporary art. What started as Read More
Beauty brands are having a lot of fun this year, bringing a fresh wave of launches that push the envelope a little Read More
India has long been the world’s whisky powerhouse. We all know that. But over the last decade, gin has begun reshaping Read More
