India’s premium spirits industry is transforming at the speed of light. Consumers are drinking less but better, swapping familiar labels for bottles with provenance, craftsmanship and stories worth savouring. As the country’s appetite for homegrown luxury grows, a new generation of founders is challenging long-held perceptions of what Indian spirits can look like. Among them […]
“As I have often said, growth is a by product, we have to get the product right.”- Vikas Oberoi, Chairman and Read More
As India’s wealth creators get younger, more global and increasingly experience driven, BMW’s iconic British marque MINI sees the country Read More
“Today’s drinkers aren’t just chasing alcohol–they’re chasing experience, flavour, and storytelling.” – Jishnu AJ, Creative Director, 8ish, Mumbai For Read More
I remember stirring my whisky-loving dad’s first gin-based cocktail two years ago. As excited as I was for him to finally Read More
By Geetika Sachdev The India–UK free trade agreement (FTA) has been a long time coming. For years, it moved in fits Read More
Great whisky deserves great objects. And liquor appreciation has always been about more than the spirit itself. The vessel it is served Read More
